Why it’s all a matter of perception

In the latest of our columns where GCMA members address industry issues, Golf Transition Management's Phil Grice explains the component system that allows club management teams to understand where they can improve

To the outside world golf is a game where posh people hit a ball, with a stick, into a hole, and a golf club is a one-dimensional location, that is repeated across the world. 

In their eyes it looks complicated and expensive and not worth their time. It explains why these outsiders have yet to pick up these sticks and hit balls into those holes. 

Little do they know of what lies beneath the surface....