The latest course delivered as part of the GCMA’s Advanced Management Programme proved a resounding success.
This article is part of GCMA Insights – topical content for golf industry professionals, discussing the things that matter to those who work in golf clubs.
Delegates who attended the GCMA’s Advanced Management Programme Certificate in Marketing Strategy lauded the impact the course had on their understanding of the subject.
The course was delivered over two days at the stunning Ashorne Hill in Leamington Spa, where the GCMA’s education Partners Medi8 Golf led an immersive and interactive workshop providing invaluable insights into high-level marketing strategy.
A collaborative approach fostered dynamic discussions and hands-on learning, ensuring participants could immediately apply their knowledge.
Throughout the first day, attendees laid the groundwork for developing a comprehensive marketing strategy for their clubs. That practical approach enabled them to return to their workplaces with a clear, actionable plan to implement alongside their teams.
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On day two, delegates spent the morning learning more of the theory they would use to help them finalise their own bespoke marketing strategy during the afternoon.
Matt Robins, General Manager at Lee On The Solent Golf Club, was impressed by the content and the delivery of the course.
“The course was very engaging and interactive, presented by very knowledgeable presenters. The content was in-depth and relevant to my needs and that of my golf club,” he said. “I would recommend this to anyone who has a club changing direction and requires help to guide the ship to a better, more structured future.”
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Roger Hyder, General Manager at Canterbury Golf Club, added: “The course was very informative and I have learned a lot from it. I’m a better GM from attending the course and I would recommend it for any current or aspiring general manager.”
We look forward to discussing how delegates are progressing with implementing these plans in our follow-up calls in a few weeks’ time.
The delegates who made it an enjoyable couple of days both in and out of the classroom, while David Wheatley and Nicole Wheatley from Medi8 Golf for provided a wealth of insight, knowledge and guidance.
The next GCMA Advanced Management Certificate is Building Resilience and Managing Mental Health, which takes place in Cardiff on April 8-9.
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This article is part of GCMA Insights – topical content for golf industry professionals, discussing the things that matter to those who work in golf clubs.
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