The latest GCMA Webinar covered the topic of choosing the right technology provider for your golf club.
Golfgraffix Managing Director John Aherne provided comprehensive guidance on selecting the right technology provider for golf clubs in the latest GCMA Webinar.
John emphasised that efficiency should be the primary driver when evaluating new software solutions. He urged Golf Club Managers to gain a clear understanding of the specific needs of their club before assessing potential providers through a structured approach.
“When looking at why you should change technology provider, everything should be built around efficiency,” he explained. “When you make efficiency your priority, everything else will follow.
“Efficiency comes down to: how long does it take me to do a task? Is that task efficient in relation to how much it’s going to cost the club? Is it efficient in relation to how much savings it’s going to make, and does that efficiency result in a better experience for my customer?”
Key recommendations included creating a detailed scoring system, conducting extensive demonstrations, and thoroughly researching potential vendors’ customer experiences.
He also stressed the importance of involving all stakeholders in the decision-making process and maintaining realistic timelines – typically eight months from initial investigation to implementation.
About Golfgraffix
Golfgraffix is the leading site for all golf course visualisation needs. For over a decade, the company has helped architects, landcape designers and developers to craft digital golf experiences through 3D Graphic Design and Simulation. The team are at hand to provide the right balance of skills to visualise your plans.
The webinar underscored the complexity of software migration, advising clubs to:
- Prioritise efficiency
- Conduct comprehensive vendor assessments
- Understand integration capabilities
- Consider long-term support and development
- Maintain patience during implementation
The underlying message was clear: selecting a technology partner is a significant decision requiring careful consideration, with the ultimate goal of improving operational efficiency and member experience.
Watch the full webinar below
