Over the coming weeks, we will be putting each of the 11 Advanced Management Programme Certificates under the spotlight.
The newly launched GCMA Advanced Management Programme consists of four Awards and 11 Certificates, each developed and created in association with specialist training providers and industry experts.
Here, we will put each of the Certificates under the spotlight so you can learn all you need to know about them.
This week, we’re looking at Marketing Strategy, part of the Golf and Hospitality Operations Award.
Certificate
Marketing Strategy
Training Partner
David Wheatley, Media8 Golf
“Founded in 2007, Medi8 Limited is a golf marketing specialist run by me and my sister, Nicole Wheatley. We have led on the design and delivery of successful marketing strategies for many of the best-known golf brands, governing bodies and golf clubs from around the world.”
Programme Overview
- The importance of business analytics in planning your marketing strategy
- Understand the effective use of SWOT analysis and its application
- Introduction to the ‘7P’s’ of Marketing
- Utilising the AIDA model to better understand customers decision making processes
- Understand the role of a suite of marketing and communication tools for recruitment and retention activities
- Creating and implementing marketing campaigns to drive customer and member recruitment and retention
Who is this Certificate suitable for?
- Golf Club Managers
- Deputy Golf Club Managers
- Operations Manager / Sales Manager / Director of Golf or similar roles
Learning and Development Outcomes for YOU and YOUR CLUB
You will gain a thorough understanding of how to utilise business analytics tools and to develop an effective marketing strategy to drive customer and member recruitment and retention
You will develop the skills and knowledge that a high performing Golf Club Manager must have to be able to effectively create and deliver a tailor-made marketing strategy for your golf club, with the outcome of enhancing revenue performance, member and customer engagement and long term success.
During a series of practical workshops, you will also identify and build out marketing campaigns specific to your golf club
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Advanced Management Programme – Contact Form
All general enquiries for the GCMA’s Advanced Management Programme
