Aquila Golf’s Sam Poole led a webinar for his fellow GCMA members on the subject of AI and how it can help Golf Club Managers.
Artificial intelligence (AI) is making its impact felt across a broad spectrum, but Golf Club Managers are among those who should see its emergence as an opportunity and not a threat.
That was the message from Sam Poole, Managing Director of GCMA Partners Aquila Golf, in a webinar he delivered to members.
“AI is undoubtedly having a huge impact on many industries and golf is no exception,” he said.
“But AI is not something to be feared and can help Golf Club Managers be more productive and creative in their day-to-day roles.
“The webinar looked at very simple AI tools that Club Managers can start to use immediately to assist with things such as strategic planning, staff recruitment and member communications.”
Six reasons Golf Club Managers should use AI
- Growing expectations for seamless customer experiences
- Challenges in managing operations, staff, and member engagement
- AI tools provide cost-effective, user-friendly, and scalable solutions
- Significant time saving on simple, repeatable tasks
- Data-Driven Decisions: Leverage data insights for better decision-making
- Cost Savings: Optimise operations and reduce waste
The webinar covered practical applications for AI in the daily duties of a Golf Club Manager, including harnessing the power of ChatGPT to manage communications with members, social media content, risk assessments and much more besides.
Other AI tools can be called upon to help with everything from budgeting and cash-flow forecasting to picture editing, providing a more efficient way to tick off a number of tasks with the lowest impact on time and resource.
Casting an eye ahead to possible future widespread use cases of AI in the golf industry, Sam highlighted enhanced tee sheet management, course management techniques, and personalised member experiences as key areas.
About Aquila Golf
Aquila Golf is a vibrant and fast-growing golf management company with a focus on marketing and creative design that gives our clients the ability to work with a professional team of experts, across a broad range of competencies, without the need to employ full-time staff of their own.
Our mission is to work alongside your business, developing cutting edge marketing strategies that enhance your brand and deliver quantifiable results.
