England Golf's Membership: Give it a Shot campaign is trying to cement the gains the sport has made during the Covid pandemic.
Though it feels odd to admit it, the coronavirus pandemic handed golf a golden ticket. Did we really do much to precipitate the avalanche of golfers that arrived in May 2020 wanting to play the sport and, crucially, to join our clubs? After years of managing decline, participation numbers have rocketed but now the real challenge begins – the battle to keep them in the sport. As football stadiums reopen, as the activities denied us for so long finally return to our lives, golf will once again have to compete in a busy leisure market. But this time it has an advantage....Please LOGIN to read the full article.
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