The experienced leisure operator is looking to challenge convention in the sport and reach new audiences.
This article is part of GCMA Insights – topical content for golf industry professionals, discussing the things that matter to those who work in golf clubs.
“Golf has enormous enduring appeal, but the industry cannot stand still. Expectations are changing and we should be prepared to challenge convention around how people play, practise, socialise and engage with the game.”
So says Burhill Group Limited (BGL) Chief Operating Officer Stephen Brown as the company looks to bring a new perspective to the sport.
Having been Chief Operating Officer of BGL’s Adventure Leisure and Ninja Leisure divisions, Brown has spent the past few months immersing himself in BGL’s golf operations and working with teams across its venues as he takes on the Group COO role.
With more than 35 years’ experience across leisure, health, fitness and sport, he’s bringing a fresh perspective on how golf can respond to changing customer expectations, reach broader audiences and create more ways for people to engage with the game.
And in his expanded role, Brown will support BGL’s people, operational performance and long-term growth, while helping to connect expertise across its golf and leisure divisions.
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“BGL has considerable talent and experience across golf and leisure,” he said. “By bringing those people and perspectives together, we can share ideas, challenge established thinking and find new ways to make the game more engaging and accessible.
“That does not mean changing what makes golf special. It means learning from other sectors and being prepared to do things differently where it improves the experience.”
BGL operates 32 golf and leisure facilities across the UK, including 10 golf clubs, and has invested in technology-led driving ranges.
The company is recognised for creating engaging and memorable experiences combining sport, leisure and hospitality. Investing in employee development, wellbeing and diversity while supporting career growth at all levels, it also runs a dedicated apprenticeship programme, providing opportunities for the next generation to develop valuable skills and build lasting careers in the leisure and hospitality sector.
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Brown will work alongside BGL’s established divisional leaders, with a focus on people, operational performance and sustainable growth across the group.
Simon Thompson, Chief Executive Officer of BGL, said: “Stephen is a progressive, people-led and commercially astute operator who has made a considerable contribution to BGL.
“His experience of building strong teams and operating complex multi-site businesses brings a valuable perspective to our golf operations. Working with the talent already within BGL Golf, he will help us challenge our thinking and identify new opportunities for growth.”
Brown concluded: “There is a real opportunity for golf and leisure to learn from one another. BGL has the people and expertise to bring those strengths together, test new ideas and play our part in keeping golf relevant and thriving for generations to come.”
To find out more about BGL, visit their website.
This article is part of GCMA Insights – topical content for golf industry professionals, discussing the things that matter to those who work in golf clubs.
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