GCMA Insights Podcast: Membership pricing

As the cost-of-living crisis continues to bite, clubs must decide their membership pricing strategy, but in a GCMA Insights podcast, experts discussed whether members may need to meet their club halfway.

Do members need to “do their bit” to help clubs through the cost-of-living crisis? 

That was the question posed on the latest GCMA Insights podcast as a panel of experts considered how to get the sport through a tricky upcoming membership renewals season.

Host Leighton Walker was joined by GCMA chief executive Tom Brooke, Inicio Solutions managing director Simon Jones, PlayMoreGolf relationship director Brad Chard, and Fairway Credit’s sales and support director Nigel Stewart to look at membership pricing....