A year on from her success, La Moye’s General Manager reflects on renewed confidence, continued learning and encouraging others to fulfil their potential.
Being named Newcomer of the Year at the 2025 GCMA Awards gave Heather Moran more than a trophy. For the General Manager at La Moye Golf Club, it provided reassurance after a challenging start in the role and encouragement to keep developing.
Heather’s passion for the industry took shape while working in a front-of-house role at Hale Golf Club in Cheshire. Her subsequent journey to La Moye brought significant responsibilities, including a major course development project and the challenge of succeeding an established manager.
When she collected her award last November, Heather revealed she had come close to quitting after six months, with support from peers and colleagues helping her persevere.
Twelve months on, she can reflect on how that recognition has strengthened her confidence and opened up opportunities to share her experiences.
“I was surprised to be nominated in the first place, so I really didn’t expect to win,” she said. “So when they called out my name, there was definitely a second where I thought, was that my name?
“But looking back I have a huge amount of pride. I had a tough start as General Manager, and there was a period where I didn’t think I was going to last.
“I think winning the award made me more confident. Because it was decided by my peers and people who understand the industry, it gave me much more confidence in my role.”
That endorsement has helped Heather feel more secure in her place within the profession. She hopes her experience can also encourage aspiring managers, particularly women considering their next steps in the industry.
“There’s always a bit of imposter syndrome, whether it’s as general manager or another position in the club, so from a professional point of view the award has made me feel like I belong here, and I am doing a good job.
“It’s a pretty male-dominated career path, so I would love to think that a young manager can look at my pathway and feel there’s an opportunity. Not all golf clubs were ready for a female general manager, but I think it is becoming more of a norm now.”
Heather remains focused on becoming the best General Manager she can be, making time for professional development while using her growing profile to support others.
“When I go to events, I try to make sure that my learning and development and networking are prioritised.
“Winning the award has given me access to some opportunities, I’ve been invited to the Women in Golf Awards a couple of times, and I’ve done articles for the GCMA. I’m really open to it, I really enjoy passing on any nuggets of information I can give to aspiring managers.”
For those who might follow in her footsteps at the next GCMA Awards, Heather’s message is to take pride in recognition from their peers, whatever the outcome on the night.
“Whether you win or not, just to be nominated and recognised by people within your industry is hugely important and something to be very proud of. There can only be one winner, but being shortlisted for any award shows that you’ve been recognised for your drive and performance.”
The GCMA Awards will return in 2027, with winners announced during the Gala Dinner at the Golf Club Management Conference and Exhibition.
