What can golf learn from bingo?

Gareth Morgan – the GCMA’s Vice Chair – explains how working in the bingo industry helped give him the tools to become an effective leader, why clubs must gather the right data and the importance of knowing what to do with it.

How did you become a golf club manager? 

My degree was in recreation and leisure management and I was then General Manager for Castle Leisure, who ran gaming and bingo establishments across South Wales. They've now branched out across the UK. 

It was an interesting time because the smoking ban was about to come in. It prompted me to look outside because, in that industry, most of your money is made on bonus rather than salary....