Moortown Golf Club are reaping the benefits of adopting Clere Golf’s PinZone software.
Clere Golf’s PinZone software is helping Moortown Golf Club deliver a “better experience for members and visitors alike”, says Secretary/Manager Peter Rishworth.
The highly regarded Leeds venue is one of the finest in Yorkshire and among the top 100 in Britain and Ireland, boasting a proud history that includes hosting the first Ryder Cup match on British soil.
It is also a facility that has moved with the times, a fact underlined by the club embracing Clere Golf’s pin location system, PinZone.
The innovative pin placement software allows clubs to provide a professional grade pin sheet to members and visitors. Combining simple solutions to upload pins with an efficient system to manage them, PinZone provides an enhancement to the golfing experience with minimum effort.
About PinZone
- Enhance your members & guest experience through fast and efficient pin location delivery on mobile (or print)
- Clere Golf’s on-site surveys capture all green surface data enabling desktop pin placement to made with certainty
- View previous pin locations to better manage wear and tear while also uncovering unused pin locations
- The PinZone UI enables you to create unique graphical style for your printed sheets including seven print formats
- Where a printed pin sheet is required, the graphical style can be designed by you and printed in a number of formats from a simple table to full colour graphics with major slopes displayed
“The reason why we got involved in PinZone and putting these things in place at Moortown was all part and parcel of improving the member experience and the visitor experience at the club,” said Peter. “You’d expect to come to a club of our stature and have extra little bits and pieces to make your experience just that bit better.”
Moortown is rich in history and tradition but Peter underlined the need to “move with the times”, which has been symbolised by the app being favoured over the printed pin sheets, thought he acknowledges both have their place.
“We started off printing off quite a lot of the paper versions,” he said. “We thought everyone would grab them when we hand them out with the scorecards, but it’s actually been the app that’s taken over. The QR codes are put around the place, on first tee and when you register in the pro shop.
“We still do have staunch traditionalists that don’t like to see mobile phones and don’t want to use the mobile phones on the golf course. They like to put them in the bags and leave them out the way and enjoy the round of golf. So actually, having the paper copy is just as important as having the app.”
As well being a benefit to the member and guest experience, PinZone is also proving a boost to the staff at Moortown, with the greenkeeping team quickly recognising its potential to increase efficiency.
“Our green staff actually set the pins and do it on their phones as they go — they log in and update it immediately,” Peter explained. “We do generally change the pin positions first thing in the morning and live update it as we go.
“The greenkeeping team bought straight into it. We did do pin sheets, but it was quite manual as a process before we brought the app in. So they went round, wrote it down and had to run around quickly to get a piece of paper in for us to then create a pin sheet ourselves — it was very labour intensive.
“Getting them to buy into using the app and uploading the pin sheets was really easy and really quick.”
The ease with which a vast pool of data can be stored and visualised, such as the ability to view previous pin locations to better manage wear and tear, has also brought significant benefits to the quality and durability of the surfaces, as well as provided a training tool for staff.
“The green select data is really key,” said Peter. “Looking at that and planning from the office, and seeing where and where you shouldn’t put pins, and certainly for learning for the newer staff members as well, who maybe don’t know the wrong spots to put flags and where to avoid, it actually helps train them and helps us avoid putting pins where they shouldn’t be.
“Since introducing the app earlier this year, it’s saved us countless man hours in terms of actually setting the pins, processing the pins, having to upload and type out pin sheets. It’s allowed us to get things out efficiently and it’s allowed us to provide a better product and an all-round better experience for our members and visitors alike.”
