How integrated software is influencing the day-to-day lives of club managers

Reframing your strategic approach to software, with Chris Williams, Murray Cook and Golf Genius

Darren Wood, partnerships manager at the GCMA, met with Murray Cook from Fulwell Golf Club, Chris Williams from Hillside Golf Club, and Jake Rhodes from Golf Genius to discuss technology within the golf industry and how it’s progressing from 2023 into 2024.

The focus of the discussion was how golf club managers can implement new technologies into their golf clubs, as well as better practices that everyone in the industry can utilise to embrace integrated forms of technology, rather than shying away from it....