Manager survey reveals huge opportunity for golf clubs

Jim Overend, founder of The Gameplan, says only one in three clubs get it right when it comes to management systems and reporting. But he believes those who confront the issues can anticipate a big lift to their bottom line...

A recent survey of golf club managers has revealed big areas of improvement are needed in club governance and staff engagement. 

But far from being cause for concern, commercial sports specialist Jim Overend says the results present an opportunity for golf clubs to fine tune and improve operations and increase profit – all for a relatively small outlay in cost and time. 

“Managing people can be one of the toughest and most time-consuming things to do,” said Jim....